A Cement Action Plan: Powering Competitiveness, Enabling Transition

CEMBUREAU, the European Cement Association, is hosting its annual event: “A Cement Action Plan: Powering Competitiveness, Enabling Transition” on 15 October 2025 at TownHall Europe, Brussels. This year’s edition comes at a defining moment for European industry. The Clean Industrial Deal brings climate action and competitiveness under a single overarching growth strategy for Europe. The cement industry endorses this approach and is keen to contribute to a rapid an effective implementation. In this context, the cement sector is stepping forward with its own strategic response: the Cement Action Plan.

The Action Plan is a blueprint to secure the cement industry’s long-term contribution to Europe’s future: building climate-resilient infrastructure, delivering affordable housing, enabling renewable energy systems, and ensuring strategic autonomy through a strong, local industrial base. To fully play this role, the cement sector needs the right regulatory framework, one that enables investment, rewards circularity, and supports innovation at scale.

Building on our 2050 Net Zero Roadmap, the Cement Action Plan identifies the competitiveness drivers and enabling conditions that are indispensable to deliver on Europe’s climate goals. It outlines concrete measures to unlock deployment in areas such as carbon capture, circularity, infrastructure, and lead markets, placing the cement industry in a position to act as a catalyst for Europe’s industrial transformation.

At this event, we will also unveil our new brand, reaffirming the role of the European cement industry as a provider of solutions and a long-standing enabler of societal progress. From housing and infrastructure to sustainability and Europe’s autonomy, our material is essential to the systems Europe depends on and will continue to be for generations to come.

The event will explore:

How the Cement Action Plan translates climate and competitiveness objectives into action
What regulatory, infrastructure and market tools are needed to scale up deployment
How cement and concrete solutions underpin societal resilience and Europe’s green transition

This year’s conference will not only set a vision, but it will also lay out the pathway to make it real.