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Lead Markets and Public Procurement

In brief

Creating lead markets for low-carbon cement and concrete is a key driver to support the decarbonisation of the sector. While supply-side investments are underway, scaling low-carbon production depends on the development of demand for these products.

Public procurement plays a central role in this transition. As a major purchaser of construction materials, the public sector can help accelerate the uptake of low-carbon solutions by integrating sustainability and performance criteria into tendering processes.

At EU level, upcoming revisions of key legislative frameworks, including the Public Procurement Directives, the Energy Performance of Buildings Directive (EPBD) and the Construction Products Regulation (CPR), will be instrumental in shaping how demand for low-carbon construction materials develops across Europe.

Our view

Cement Europe considers the creation of lead markets essential to enable the transition from innovation to deployment. Without sufficient and predictable demand, investments in low-carbon technologies risk being delayed or not materialising in Europe.

Public procurement should therefore move beyond lowest-price criteria and systematically integrate sustainability, innovation and lifecycle performance. Contracts should be awarded based on the best price–quality–sustainability ratio, ensuring that low-carbon products can compete on fair terms.

As an interim step, and pending the full implementation of EU frameworks such as the EPBD and CPR, Cement Europe supports the development of harmonised approaches to define and recognise low-carbon cement. This includes national classification schemes that are consistent across Member States and provide clarity for both producers and buyers.

More broadly, demand-side measures must complement supply-side policies to ensure that Europe’s decarbonisation efforts translate into concrete market uptake. Creating lead markets is therefore not only a climate objective, but also a key condition for maintaining industrial competitiveness and enabling investment in Europe.