From CEMBUREAU to Cement Europe:
Posted on October 14, 2025
For more than two centuries, cement has been at the heart of Europe’s progress. From the homes we live in to the hospitals that care for us, from bridges and metros to renewable energy systems, cement has always been a reliable foundation.
We are a fully local industry. With more than 200 plants across Europe, we produce cement close to where it is needed. This secures supply chains, supports national economies, reduces dependence on imports and creates quality jobs in communities across the continent. Our local roots are one of our greatest strengths and a cornerstone of Europe's strategic autonomy. But our world is changing fast. Europe is stepping up its climate ambition, reshaping industries, and rethinking how to secure resilience for the future. And we, too, are changing.
This is more than a new name or a new look. It’s a new story about who we are, and where we are going. Cement Europe reflects a sector that is not just industrially essential, but also socially relevant, a sector that is ready to lead Europe's green and digital transitions.
Reliable: Cement has a history of reliability. It has been a constant ally in shaping European society, making our homes, schools, hospitals, and infrastructure possible. No other material offers the same combination of affordability, strength, and durability.
Driver for Change: Cement is more than a material, it is a driver of positive change. Across Europe, our industry is pioneering solutions like carbon capture, circular use of materials, and alternative fuels. These are not concepts for tomorrow; they are projects already under way, helping Europe reach climate neutrality.
Constant Ally: Cement is fully local and deeply embedded in European society. With over 200 plants and more than a million jobs supported across the value chain, our industry strengthens local economies, supports national development, and reinforces Europe’s autonomy. We partner with stakeholders to deliver change, from decarbonisation to skills to biodiversity initiatives.
Our new brand identity is designed to reflect this transformation. Bold, precise and forward-looking, it mirrors the strength and adaptability of our sector. But above all, it signals our ambition: to keep strengthening and shaping society for generations to come.
Rebranding is not about turning the page on the past. It’s about building on a history of reliability, embracing our role as a driver for change, and stepping forward as a constant ally for Europe.
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