Cement Europe & the Cement Action Plan: A New Identity for a Climate-Competitive Future

In this joint episode of the World Cement Podcast and Cementing Europe’s Future, Koen Coppenholle, CEO of Cement Europe, joins to discuss two major developments for the European cement sector: the association’s rebranding from CEMBUREAU to Cement Europe, and the launch of its Cement Action Plan.

The new name reflects a clearer, more direct identity, one rooted in European resilience, local value chains, and an industry ready to engage. Meanwhile, the Cement Action Plan sets out a strategy to align climate ambition with industrial competitiveness, highlighting urgent policy, funding, and regulatory enablers needed to support the sector’s decarbonisation.

From energy prices and permitting to lead markets and public procurement, this episode explores what’s at stake, what’s missing, and what success will look like for one of Europe’s most essential industries.

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Cement Europe & the Cement Action Plan: A New Identity for a Climate-Competitive Future

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